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The Importance of Amazon Analytics for Seller Success: How to Keep Track of Profit

Apr 18

Attention all Amazon sellers! Do you require assistance managing your sales and profits? With millions of products on Amazon, standing out from the competition can take time. That's where Amazon analytics come in - they provide valuable insights into customer behavior and buying patterns that can help you boost sales and increase profits. In this blog post, we'll explore why Amazon analytics are essential for seller success and share some tips on how to use them effectively.


The Essential Amazon Seller Reports You Need to Track Your Business Metrics and Profitability

Knowing your Amazon seller obligations is crucial to business metrics and profitability. Amazon analytics tools can help you track your progress and identify areas of improvement. Additionally, utilizing Amazon seller account management services can provide valuable insights and guidance to optimize your business's performance.


Several Amazon analytic tools are available, but we recommend using Seller Central's built-in reports. To access these reports, log in to your Seller Central account and click "Reports." Then, you can select the specific information you'd like to run from there.


The essential report for sellers is the "Inventory Performance Report." This report shows how well your products sell and identifies any problem areas. For example, if you see that a particular product has a high return rate, you should reconsider stocking that item.


Another helpful report is the "Customer Order Report." This report provides insights into customer behavior, such as what products they purchase and how often they make repeat purchases. This information can be used to improve your marketing and sales strategies.


Finally, the "Financial Report" overviews your profits and expenses. This report can help you track your overall profitability and identify areas where you may need to spend more money.


Benefits of Amazon Analytics for Sellers

Becoming an Amazon seller requires you to clearly understand your business metrics to make informed decisions about your selling strategy. Amazon analytics tools can help you track key performance indicators (KPIs) to optimize your listings and improve profitability.


Some of the benefits of using Amazon analytics include the following:


  1. Gain insights into customer behavior: 

Amazon analytics can help you understand how customers interact with your listings. This information can be used to improve your product descriptions, images, and overall listing optimization.


  1. Track sales and revenue:

 By tracking your sales and revenue data, you can better understand which products are selling well and where you may need to adjust your prices. This information is also helpful in calculating your overall profit margins.


  1. Monitor competition: 

Keep tabs on your competition by tracking their pricing, product offerings, and customer reviews. This information can be used to inform your selling strategy so that you can stay ahead of the competition.


  1. Understand trends: 

By analyzing historical data, you can identify trends in customer behavior, product demand, and seasonal fluctuations. This information can help you anticipate changes in the market and plan accordingly.


  1. Make data-driven decisions:

With access to detailed data points, you can make more informed decisions about every aspect of your business. From pricing and inventory management to marketing and product development, data-driven decision-making will help you improve your overall profitability.


Understanding the Basics of Amazon Data

If you're selling on Amazon, it's essential to understand the basics of Amazon data and how to track your profit. There are a few key metrics that you should be monitoring, and we'll go over them in this section.


First, let's start with sales. Next, you should be tracking your total sales revenue and profit margins. This will give you an idea of your business's overall performance. Next, you should follow your average order value (AOV). This metric will tell you how much each customer is spending on average.


It's also essential to track your conversion rate. This metric shows how many people have visited your Amazon store to make a purchase. The higher your conversion rate, the better! Finally, you should monitor your customer satisfaction score (CSAT). This score measures how happy your customers are with their purchases.


By tracking these key metrics, you'll get a good sense of how well your business is performing and where there might be room for improvement.


How to Set up Your Seller Account for Analytical Tracking

If you're selling on Amazon, setting up your seller account for analytical tracking is essential. This will enable you to monitor your profit and understand your business better. Amazon ppc management service can also help you optimize your ad campaigns and maximize your return on investment (ROI). Here's how to do it:


  1. Go to your Amazon Seller Central dashboard and click the "Reports" tab.


  1. Click on the "Create a Report" button.


  1. Select the "Inventory Performance" report type.


  1. Choose the period you want to track, then click "Create Report."


  1. Once the report is generated, click on the "Profit" column header to sort by profit.


  1. Review your results and note which products are selling at a profit and which are not.


  1. Adjust your pricing or product mix to improve your profitability.


By tracking your Amazon analytics, you can make informed decisions about your business that will help you boost your bottom line.


Tracking Profit and Loss Over Time Using Amazon Reports

Becoming an Amazon seller requires tracking your profit and loss over time using Amazon reports. Doing so can help you identify trends and make necessary adjustments to your business to improve your bottom line.


A few different Amazon reports can help track profit and loss: the Sales Performance report, the Inventory Performance report, and the Fulfillment by Amazon Fee Preview report.


The Sales Performance report shows you your total sales, returns, refunds, and fees for a period. This report can help you identify any negative trends in your business so that you can take corrective action.


The Inventory Performance report shows you how much inventory you have on hand, how much has been sold, and how much is in stock. This report can help you keep track of your inventory levels and ensure you have enough products to meet customer demand.


The Fulfillment by Amazon Fee Preview report shows you the fees Amazon charges for fulfilling your orders. This report can help you budget for fulfillment costs and ensure that you are making a profit on each sale.


By tracking your profit and loss over time using these Amazon reports, you can better understand your business's financial health and make necessary changes to improve your bottom line.


Utilizing Third-Party Tools for Advanced Analysis

As an Amazon seller, keeping track of your profit to ensure success is essential. Using is one approach to achieve this third-party tools for advanced analysis.


There are a variety of third-party tools available that can help you track and analyze your Amazon sales data. This data can be beneficial in understanding your business and making informed decisions about where to invest your time and resources.


Some popular third-party Amazon analytics tools include:


  • AMZScout:

 This tool offers a range of features, including keyword research, product tracking, and sales analytics.


  • Helium 10: 

Offers a suite of tools to help with everything from product research to listing optimization and PPC management.


  • Viral Launch: 

A comprehensive platform that provides users with data-driven insights for growing their businesses on Amazon.


Each of these tools has its own set of features and pricing plans. Be sure to research to find the right fit for your business needs.



Amazon Analytics provides sellers with invaluable insights into their business performance and profitability. By understanding your numbers, you can make smarter decision-making about allocating your time and resources to maximize profits. With the right tools, such as Amazon analytics or third-party software solutions, tracking sales metrics can be easier and more efficient. It's crucial for an Amazon seller to leverage the data provided by these services must thrive in the market today and stay ahead of the competition.